CDS Global Brand

To maintain the integrity of the CDS Global brand identity, it is necessary to understand how to use the logo properly.

Logo Elements

A - Wordmark

The CDS Global name is presented in a custom sans-serif. The Wordmark must always be locked up with the Connection Symbol and Signature whenever possible. However, exceptions to this rule do apply and will be explained fully in the Usage & Variations section.

B - Monogram

The sticky interaction between a square and circle in our simple, iconic monogram serves as the basis of our graphic language, transforming into each other representing deep connections and lifelong bonds.

C - Signature

Our signature, A Hearst Company, allows us to build on the history and prestige of our parent company.

Logo Construction

Clear Space

Color Variations

Three Color Logo

The preferred format for the CDS Global logo is this three-color version over light-colored backgrounds.

Two Color Logo

CDS Global Blue (PMS 7684) & Dark Gray (PMS 425)
The CDS Global logo in this two-color version over light-colored backgrounds can only be used if you can’t use the three-colored gradient logo.

One Color Logo

CDS Global Blue (PMS 7684)
The CDS Global logo in this one-color version over light-colored backgrounds can be used for screen printing versions only.

White

The CDS Global logo may appear in white against a dark-colored background may be used if you can’t use the two or three-colored logo.

BRAND