Achieving our ABC certification once again marks a significant milestone in our commitment to transparency and accuracy in reporting for our clients. This certification process involved rigorous testing and validation, ensuring that the Publisher Reports generated for each of our ABC member clients are reliable and compliant with industry standards.
Significance of ABC certification
Obtaining ABC certification not only reinforces our dedication to maintaining high standards but also enhances trust among our clients. The credibility associated with ABC certification allows our member publishers to confidently present their circulation figures to advertisers, thereby increasing their chances of securing advertising revenue.
Overview of the certification process
The ABC certification process is designed to ensure the accuracy of circulation figures reported by publishers. The certification testing covered several key areas:
- Comparison of annual rates: The annual rates reported by publishers are compared against those documented on their ABC certificates. This step is vital to ensure consistency and accuracy across all reported figures.
- Reconciliation of mailing lists: A thorough reconciliation of records on the mailing lists with the supplied ABC Reports, to verify that all data aligns correctly with what has been reported.
- Sampling and testing: Extensive sampling and testing of orders on the mailing lists is performed. Each publisher and title sampled undergoes scrutiny to ensure compliance with Consumer Magazine Reporting Standards.
Compliance with Reporting Standards
The testing confirmed that all methods adopted by publishers for reporting subscription copies fulfilled by CDS were compliant with established standards.
In conclusion, our successful completion of the ABC certification process underscores our ongoing commitment to excellence in reporting and transparency. We look forward to continuing this journey with our clients, ensuring that they receive the most accurate and reliable data possible.
